{"id":10525,"date":"2025-07-07T14:58:37","date_gmt":"2025-07-07T14:58:37","guid":{"rendered":"https:\/\/involvement.co.ke\/?p=10525"},"modified":"2025-07-07T14:58:37","modified_gmt":"2025-07-07T14:58:37","slug":"friend-or-foe-what-ai-really-means-for-the-future-of-creatives","status":"publish","type":"post","link":"https:\/\/invo.nyarango.me\/index.php\/2025\/07\/07\/friend-or-foe-what-ai-really-means-for-the-future-of-creatives\/","title":{"rendered":"Friend or Foe? What AI Really Means for the Future of Creatives"},"content":{"rendered":"

By Sheila Wambua<\/strong><\/p>\n

With an exasperated sigh heard at the end of the call, Joe Musyoki sinks into his office chair at home while clearing his throat and tells of his experience with the use of AI in the creative field as a professional Graphic Designer.
\n\u201cLet\u2019s just say I am focusing a bit more on AI, this thing can\u2019t be ignored, either you learn it or you get left behind.\u201d Joe Musyoki, who has decades of experience in the creative world, tells Involvement.
\nIn the past 2 years, AI has gotten a major traction, with famous works like AI-powered portraits that are hanged in the museum, to the vast amounts of data AI has.
\n\u201cI am also learning it on the side, it especially helps me when coming up with copy for poster etc., I suck at writing copies.\u201d
\nBurnouts are sadly way too common especially in the creative field. This is commonly seen when deadlines pile up and you run out of inspiration or get too tired to work on any more<\/p>\n

projects. AI tools would be helpful because it would help people to relieve some of the pressure mentally.
\nMany of the creative works released on social media today have subtle traces of AI in them. Whether its AI-assisted storytelling, AI prompts on the posters or used in designing a product to AI written projects. Use of AI generators such as MidJourney and Zapier make work easier for the graphic and product Designers. One click is all it takes to compose an illustration which would have taken you hours to sketch out and illustrate on the software. For some, it is a miracle come true, but to others it is a double edged sword.
\n\u201cAs a designer you have to use it to your advantage, and it\u2019s already replacing some of us. A rough example is the illustrators, honestly I don\u2019t feel very comfortable right now, I need to find other ways to make money other than design.\u201d
\nThere have been a lot of cases whereby, in an art competition, some competitors would hand in their projects only for it to later be recognized as AI. The AI is already being utilized in place of real professional talent which has taken years to cultivate. Many professionals would cry out that it is foul play for someone to use AI when they themselves had to put in blood, sweat, and tears in their work.
\nBut is it really foul play to use AI when one of the standards required is a deep understanding and refinement of how to use the AI prompts?
\nElsewhere, Brian Leonard, a Kenyan Graphic designer with Lenny Arts in Nairobi, tells The Star that, \u201cThe integration of AI to my workflow has been a great thing! I\u2019m able to put out so much more accurate, near-perfect work with the same energy as I would back before AI. I\u2019m able to come up with awesome scripts as if it\u2019s something I would have done for a very long time.\u201d<\/p>\n

The problem however comes in with the copyright issue. If an artist uses AI to generate a photo, are they allowed to claim it as their own, or is it the machines? Who really gets to \u201cown\u201d it? Who gets to claim that they \u201cmade\u201d it?
\nIf you guide the AI with your imagination, refine the outputs, and curate the result, then are you still the artist? The AI could be your assistant, not your replacement.
\n\u201cWhile AI is both interesting and also a bit scary especially in copywriting, there is a lot of learning that can be got from AI and that AI will also benefit from a human hand.\u201d Leonard Dzoga informs the Newsroom.
\nBased on the opinions expressed by the professionals in the creative industry, we should expect AI to play a bigger role in the future as it keeps on ad\ufeff\u58ef\u967d\u85e5<\/a>
\n<\/span>vancing. It is the reality of how things will unfold, and anyone who wishes to stay relevant in their line of work, has to learn to adapt. AI on its own is not creative, but is a useful assistant if used wisely.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Sheila Wambua With an exasperated sigh heard at the end of the call, Joe Musyoki sinks into his office chair at home while clearing his throat and tells of his experience with the use of AI in the creative field as a professional Graphic Designer. \u201cLet\u2019s just say I am focusing a bit more […]<\/p>\n","protected":false},"author":2,"featured_media":10526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"_links":{"self":[{"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/posts\/10525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/comments?post=10525"}],"version-history":[{"count":0,"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/posts\/10525\/revisions"}],"wp:attachment":[{"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/media?parent=10525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/categories?post=10525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invo.nyarango.me\/index.php\/wp-json\/wp\/v2\/tags?post=10525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}